Cardboard Insights


3 of The Best Ways to Leverage Virtual Reality Today

November 17, 2017 Kevin F

3 of The Best Ways to Leverage Virtual Reality Today

Virtual Reality (VR) is creeping its way into just about every industry and profession today. According to Business Insider, the total revenue for VR and Augmented Reality (AR) combined by 2020 will be somewhere around $162 billion. Today, VR is being used to demonstrate product attributes, features, and functionalities, communicate the brand’s mission at point of sale, immerse users in branded entertainment experiences, help consumers make more informed choices, and the list goes on. If you’re considering integrated VR today, here are some of the best ways to leverage the technology: Storytelling:Consumers develop interest and loyalty in brands that tell...


Marketing With Google Cardboard: 5 Clever VR Strategies

February 22, 2017 Kevin F

Marketing With Google Cardboard: 5 Clever VR Strategies

Being a marketer today is a never-ending battle of innovation and learning! You can’t rinse and repeat the same outdated marketing tactics and expect to grab and keep today’s savvy customer’s attention. Rather, you need to go where your customers are and speak to them using the mediums that get their attention. Speaking of mediums, it's no secret that VR is all the rage these days. So while you can’t buy all your prospective customers an Oculus Rift, you certainly can afford to give away some branded Google Cardboard viewers! For just a few dollars a unit, you can deliver a...


Every Super Mario Game Ever in 360 VR Video

May 29, 2016 Kevin F

Every Super Mario Game Ever in 360 VR Video

Feeling a little retro today? Courtesy of IGN, check out every Super Mario Game Ever in VR below: If you're on Android, play it in the official Youtube app and click the VR mask to enjoy it with your Cardboard Viewer.  Don't have a viewer yet? Grab one here


Google Cardboard QR Code Not Working - The Instant Fix

April 28, 2016 Kevin F

Google Cardboard QR Code Not Working - The Instant Fix

So you just got your snazzy new Google Cardboard viewer and for some crazy reason the QR code just won't seem to work.  You've tried everything to make it scan in the official Cardboard App and still no luck. Well one option is to use Google's Viewer Profile Generator. It seems super easy to use. You just need to know the distortion coefficients and inter-lens distance amongst other precise data.  You did say you were a PhD scientist right?  But in case you're not, we've got your back.  If you're using a version 2 viewer like the ones we provide, then...


Google Cardboard Flou – 5 Solutions Rapide

April 06, 2016 Kevin F

Google Cardboard Flou – 5  Solutions Rapide

Donc, vous venez d'avoir votre toute Nouvelle Visionneuse Cardboard et alors que vous pensez que c'est génial, la qualité semble être trop floue.  La bonne nouvelle est que nous avons mis en place 5 conseils rapides que vous pouvez essayer afin de facilement améliorer la qualité visuelle de votre visionneuse: Distance de la visionneuse: En haut de votre visionneuse, vous remarquerez la bande velcro que vous utilisez pour maintenir votre téléphone en place lorsqu'il est monté. L'une des solutions les plus simples consiste à essayer de manœuvrer entre la distance du téléphone et les lentilles - c'est-à-dire, essayez de fixer...