Cardboard Insights


5 Virtual Reality Trends to Watch in 2018

December 14, 2017 Kevin F

5 Virtual Reality Trends to Watch in 2018

The Virtual Reality (VR) industry is developing at lightning speed right now, integrating into just about every business sector and operation around the world. The VR world is growing so quickly that revenue from VR hardware and software is projected to increase from 3.7 billion USD to 40 billion USD by 2020. Paired with Augmented Reality (AR) in many cases, VR is becoming increasingly popular with mobile users as well, accounting for 75% of global VR display sales by 2020.  With an estimated 171 million users by 2018 and counting, the potential for the VR market is through the roof....


4 Actually USEFUL VR Apps for Google Cardboard

December 14, 2017 Kevin F

4 Actually USEFUL VR Apps for Google Cardboard

There are literally hundreds of VR apps for the Google Cardboard platform and the truth is a good chunk of them are pretty gimmicky. But every so often we like to highlight a few that stand out because of their real-world utility, uniqueness, or just plain awesomeness! So here are 4 VR apps you should definitely check out on the Cardboard platform. EXPEDITIONS Expeditions is a VR teaching app that allows you to take part in immersive virtual trips all over the world (and beyond). You can visit historical sites, outer space, dive in an Atlantic ocean, and even check out...


6 Ways VR Can Improve Your Brand Strategy

November 20, 2017 Kevin F

6 Ways VR Can Improve Your Brand Strategy

As attention spans continue to shrink with regards to content consumption today, more brands than ever before are looking to the potential of Virtual Reality (VR). People are logging onto social media, perusing Google, and checking their app notifications on the go, which means 4-page articles just aren’t packing the same punch anymore. People are busy and want some entertainment when they decide to unplug from work and waste time on digital platforms. It’s this very sentiment that his given rise to VR. If you want to capture the growing base of consumers who are clicking on video posts more...


3 of The Best Ways to Leverage Virtual Reality Today

November 17, 2017 Kevin F

3 of The Best Ways to Leverage Virtual Reality Today

Virtual Reality (VR) is creeping its way into just about every industry and profession today. According to Business Insider, the total revenue for VR and Augmented Reality (AR) combined by 2020 will be somewhere around $162 billion. Today, VR is being used to demonstrate product attributes, features, and functionalities, communicate the brand’s mission at point of sale, immerse users in branded entertainment experiences, help consumers make more informed choices, and the list goes on. If you’re considering integrated VR today, here are some of the best ways to leverage the technology: Storytelling:Consumers develop interest and loyalty in brands that tell...


Marketing With Google Cardboard: 5 Clever VR Strategies

February 22, 2017 Kevin F

Marketing With Google Cardboard: 5 Clever VR Strategies

Being a marketer today is a never-ending battle of innovation and learning! You can’t rinse and repeat the same outdated marketing tactics and expect to grab and keep today’s savvy customer’s attention. Rather, you need to go where your customers are and speak to them using the mediums that get their attention. Speaking of mediums, it's no secret that VR is all the rage these days. So while you can’t buy all your prospective customers an Oculus Rift, you certainly can afford to give away some branded Google Cardboard viewers! For just a few dollars a unit, you can deliver a...